Our vision is to develop sunglasses with our own design and the highest quality to all who have come to the stage where reading glasses are a part of our daily lives, or where glasses/lenses are a must to be able to have perfect vision even in strong sunlight.

The freedom not to have to switch to reading glasses, or the ability to choose a shade suitable to a variety of outdoor activities to protect against the Sun’s rays or where eye protection is a must. With proper filters in our sunglasses to protect the eyes which unfortunately has not healing capability if they become damaged. Sunglasses should both protect the eyes against the Sun’s rays but also against other external risks that may cause permanent damage.

With the right sunglasses for various purposes, we believe it not only becomes a better experience for the moment but also a better quality of life when the sight is a big part of how we experience things around us. To be able to read small text, avoid squinting, wet eyes from the wind as well as a comfortable feeling for a longer period of time when driving a car, bicycles or walking in the mountains. Quality sunglasses increase our personal quality of life.

The quality of the lenses and frames must be absolutely in top and not just live up to minimum standards. UV protection is a must and protection against the dark blue light during prolonged exposure helps us sleep better. Physical protection against impact and particles at high speed is important in both work and leisure.

The development of new design and function is in cooperation with our customers who are our friends and partners who tell their stories, which is a big part of how we intend to find solutions to how we can provide a better experience for all.